The shoe, which was presented to the public as a running shoe until 2018, also determines a specific lifestyle. Two men (apart from Nike) stay behind the creation of this icon. Frank Rudy is responsible for an incredible technological revolution. Compressing gas into urethane capsules and using it to give the shoe a better cushioning without increasing its weight is a technology he brought from NASA, where he worked as an engineer.
The other man can be non-other than Tinker Hatfield. An innovative designer working for Nike, with practice from architecture. It could be the reason why the design of the first Air Max was inspired by the architecture of the Center Georges Pompidou building in Paris, which looks kind of inside out. It reveals the internal construction, which also applies to the Air Max 1, which were the first shoes with air capsule technology. It was the year 1987, even though the system has been used since 1978 (Air Tailwind model).

Nike, globalna tvrtka za sportsku obuću i odjeću, ima bogatu i fascinantnu povijest koja datira iz 1964. godine. Tvrtku su osnovali Bill Bowerman i Phil Knight pod imenom "Blue Ribbon Sports". Kasnije, 1972. godine, službeno je nazvana Nike, kako je danas poznajemo. Kultni logo Nike Swoosh, koji je dizajnirala Carolyn Davidson, predstavljen je 1971. godine i brzo je postao jedan od najprepoznatljivijih i najdugovječnijih simbola na svijetu. Danas je Nike globalni lider u sportskoj obući, odjeći, opremi i dodacima. Brand je također surađivao s brojnim sportašima, slavnim osobama i modnim dizajnerima, dodatno učvršćujući svoj utjecaj u popularnoj kulturi. Suradnje sa sportašima poput Serene Williams, LeBrona Jamesa i Cristiana Ronalda, kao i modnim dizajnerima poput Virgila Abloha i Sacai, rezultirale su kultnim i traženim kolekcijama. Kroz kontinuiranu predanost pomicanju granica, prihvaćanju kreativnosti i promicanju inkluzivnosti, Nike ostaje dominantna i utjecajna sila u sportskoj i modnoj industriji, inspirirajući sportaše i pojedince diljem svijeta da "Just Do It." Nije ni čudo da su kultni modeli poput Air Force, Dunk i Cortez povijesne prekretnice u svijetu tenisica.