The Nike Air Jordan 1 is an iconic shoe that has revolutionized sneaker culture since its debut in the year 1985, after which they’ve became highly wanted. Even today, these are the most popular sneakers and probably will never be surpassed. The first model was created for a basketball legend, Michael Jordan. With its bold and irreplaceable designs, distinctive Nike Swoosh, Jumpman and the Air logo, they quickly became a symbol of individuality, self-expression, and great style. The most known Air Jordan colourways would be those named “Bred” and “Chicago", which got accompanied by hundreds of different designs, re-designs, and collaborations. All sneaker enthusiasts can enjoy the best models of the Air Jordan Low, Air Jordan High or the Air Jordan Mid. They truly come in heights compatible with everyone’s preference, and also compatible with all the seasons. It’s not only about basketball though. You can be a fashionista, player, a design lover and still enjoy everything that these sneakers have to offer.

Jordan Brand osnovan je 1997. godine kao podružnica tvrtke Nike, Inc., posvećena stvaranju linije košarkaških cipela, odjeće i dodataka inspiriranih Michaelom Jordanom, jednim od najvećih košarkaša svih vremena. Brend je pokrenut kako bi se kapitalizirala Jordanova ogromna popularnost i utjecaj na svijet sporta i mode. Partnerstvo Michaela Jordana s Nikeom započelo je početkom 1980-ih kada je potpisao ugovor, što je dovelo do stvaranja kultne linije tenisica Air Jordan. Air Jordan 1 izašao je 1985. godine, a njegov inovativni dizajn i povezanost s Jordanovom vještinom na terenu i osobnošću revolucionirali su industriju sportske obuće. Brend je uglavnom popularan zahvaljujući svojoj kolekciji tenisica koja sadrži više modela Air Jordan, a svaki od njih se razlikuje po broju. Štoviše, Jordan ima širok popis uspješnih suradnji tijekom godina. Dior, Off-White, Supreme i mnogi drugi. Bilo bi teško pronaći poznati brend koji nije surađivao s Nikeom i njegovom podružnicom - Jordanom.