The Air Jordan 1, worn by Michael Jordan when he scored 63 points against the Boston Celtics in the 1986 playoffs, is an iconic silhouette with a long history. In 1985, this shoe debuted along with a low-top version, the Air Jordan Low. Today, you can find many different colourways and versions of this model along with plenty of collaborations. Supposedly, it is said that if you are a sneakerhead, you should own at least one pair. But for a sneakerhead, one pair is never enough. Especially at the frequency of new incoming special releases. The Air Jordan Low SE is interesting for the majority of the sneaker community. When something is labelled as special it drags an amount of attention. The low version has found enthusiasts in the skateboarding culture as well, thanks to its low-top design, durability and timeless style. Michael Jordan himself approved the Air Jordan 1 Low by wearing it during his NBA career. However, the High version is more suitable for court, while the low one is easy to wear on a day-to-day basis.

Jordan Brand osnovan je 1997. godine kao podružnica tvrtke Nike, Inc., posvećena stvaranju linije košarkaških cipela, odjeće i dodataka inspiriranih Michaelom Jordanom, jednim od najvećih košarkaša svih vremena. Brend je pokrenut kako bi se kapitalizirala Jordanova ogromna popularnost i utjecaj na svijet sporta i mode. Partnerstvo Michaela Jordana s Nikeom započelo je početkom 1980-ih kada je potpisao ugovor, što je dovelo do stvaranja kultne linije tenisica Air Jordan. Air Jordan 1 izašao je 1985. godine, a njegov inovativni dizajn i povezanost s Jordanovom vještinom na terenu i osobnošću revolucionirali su industriju sportske obuće. Brend je uglavnom popularan zahvaljujući svojoj kolekciji tenisica koja sadrži više modela Air Jordan, a svaki od njih se razlikuje po broju. Štoviše, Jordan ima širok popis uspješnih suradnji tijekom godina. Dior, Off-White, Supreme i mnogi drugi. Bilo bi teško pronaći poznati brend koji nije surađivao s Nikeom i njegovom podružnicom - Jordanom.