You're looking at one of the most popular Air Jordan models. The model is made of premium materials and has all the great technology of its predecessors. A distinctive feature is the mesh on both sides of the shoe. An interesting fact is that the shoes were featured in Spike Lee's movie "Do The Right Thing". The Nike Air Jordan 4 silhouette comes at a lighter weight than the Air Jordan 3 model. With this model, Tinker Hatfield, the designer, put performance to the center stage. What’s interesting about the shoe is the use of plastic eyelets on the sides for added support and stability. Among the most recognizable features would be also the plastic lace cage on the midfoot, which helps secure laces and provides a unique aesthetic. The 4s also introduced the “Air” cushioning technology in the heel that offers you excellent impact absorption and comfort during wear. If we were to talk about the most popular colorway, the “White Cement” is definitely the one.

Jordan Brand osnovan je 1997. godine kao podružnica tvrtke Nike, Inc., posvećena stvaranju linije košarkaških cipela, odjeće i dodataka inspiriranih Michaelom Jordanom, jednim od najvećih košarkaša svih vremena. Brend je pokrenut kako bi se kapitalizirala Jordanova ogromna popularnost i utjecaj na svijet sporta i mode. Partnerstvo Michaela Jordana s Nikeom započelo je početkom 1980-ih kada je potpisao ugovor, što je dovelo do stvaranja kultne linije tenisica Air Jordan. Air Jordan 1 izašao je 1985. godine, a njegov inovativni dizajn i povezanost s Jordanovom vještinom na terenu i osobnošću revolucionirali su industriju sportske obuće. Brend je uglavnom popularan zahvaljujući svojoj kolekciji tenisica koja sadrži više modela Air Jordan, a svaki od njih se razlikuje po broju. Štoviše, Jordan ima širok popis uspješnih suradnji tijekom godina. Dior, Off-White, Supreme i mnogi drugi. Bilo bi teško pronaći poznati brend koji nije surađivao s Nikeom i njegovom podružnicom - Jordanom.