Air Force 1 Low
In 1982, Bruce Kilgore (designer) decided to design a basketball shoe that would stand out with its appearance. At the time, he was the first to use air technology for basketball sneakers. He added the well-known circular pattern at the outsole which fixes the toe firmly to the pitch for a perfect pivot. There is also the famous ankle strap for tightening the shoe, which to some extent polarized the public in terms of the appearance of the shoes. Nike had no big plans with the AF-1, so it stopped production after two years. But the hunger for Air Force 1 by the sneakerheads was too great to ignore. Before the shoes returned to production in 1986, we could see a boom in customs, with eager customers adjusting the AF-1 to their image. Nike opened up a new sneaker horizon on the East Coast without even intending to. Philadelphia, Baltimore, New York and especially then Harlem adored AF-1 and renamed them to "Uptowns". The most famous colour combination to this day is white on white, despite the fact that the shoes received countless CWs and collabs. In short, from the music scene, for example, Kanye West, Nas or Rakim.
Nike
Nike, globalna tvrtka za sportsku obuću i odjeću, ima bogatu i fascinantnu povijest koja datira iz 1964. godine. Tvrtku su osnovali Bill Bowerman i Phil Knight pod imenom "Blue Ribbon Sports". Kasnije, 1972. godine, službeno je nazvana Nike, kako je danas poznajemo. Kultni logo Nike Swoosh, koji je dizajnirala Carolyn Davidson, predstavljen je 1971. godine i brzo je postao jedan od najprepoznatljivijih i najdugovječnijih simbola na svijetu. Danas je Nike globalni lider u sportskoj obući, odjeći, opremi i dodacima. Brand je također surađivao s brojnim sportašima, slavnim osobama i modnim dizajnerima, dodatno učvršćujući svoj utjecaj u popularnoj kulturi. Suradnje sa sportašima poput Serene Williams, LeBrona Jamesa i Cristiana Ronalda, kao i modnim dizajnerima poput Virgila Abloha i Sacai, rezultirale su kultnim i traženim kolekcijama. Kroz kontinuiranu predanost pomicanju granica, prihvaćanju kreativnosti i promicanju inkluzivnosti, Nike ostaje dominantna i utjecajna sila u sportskoj i modnoj industriji, inspirirajući sportaše i pojedince diljem svijeta da "Just Do It." Nije ni čudo da su kultni modeli poput Air Force, Dunk i Cortez povijesne prekretnice u svijetu tenisica.