Designer Tinker Hatfield created a third Air Jordan model to stand out among other sneakers and bring about major changes. The Nike Air Jordan 3 features more fashion because Michael Jordan is a fashion enthusiast. Therefore, the upper is decorated with leather elements reminiscent of elephant skin. For the first time, we can see the Jumpman logo on the tongue. For the first time, we can see a bubble under the heel. For the first time, we see that a sports shoe can also be elegant and casual. It has redefined the sneaker world with its new modern approach. This was a ground-breaking advancement in sneaker technology at the time of its beginnings. The Air Jordan 3 Retro, created in the Nike’s factory, revive the older colourways and designs. Many of them has been popular for years, and they seem to never grow old. Well, you can do magic with couple of great designs. It is often celebrated as one of the greatest sneakers of all time. For Jordan many of its releases are labelled like that.

Jordan Brand osnovan je 1997. godine kao podružnica tvrtke Nike, Inc., posvećena stvaranju linije košarkaških cipela, odjeće i dodataka inspiriranih Michaelom Jordanom, jednim od najvećih košarkaša svih vremena. Brend je pokrenut kako bi se kapitalizirala Jordanova ogromna popularnost i utjecaj na svijet sporta i mode. Partnerstvo Michaela Jordana s Nikeom započelo je početkom 1980-ih kada je potpisao ugovor, što je dovelo do stvaranja kultne linije tenisica Air Jordan. Air Jordan 1 izašao je 1985. godine, a njegov inovativni dizajn i povezanost s Jordanovom vještinom na terenu i osobnošću revolucionirali su industriju sportske obuće. Brend je uglavnom popularan zahvaljujući svojoj kolekciji tenisica koja sadrži više modela Air Jordan, a svaki od njih se razlikuje po broju. Štoviše, Jordan ima širok popis uspješnih suradnji tijekom godina. Dior, Off-White, Supreme i mnogi drugi. Bilo bi teško pronaći poznati brend koji nije surađivao s Nikeom i njegovom podružnicom - Jordanom.